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With its important case, dial design and distinctive sans-serif font, which distinguishes the brand, the BR 01 has elevated the French brand as a serious competitor in the Swiss watchmaking world.

Now, 15 years later, Bell & Ross is back to basics with a new version of its iconic vintage style model. Known as BR 03-92 HUD, the automatic model is named after the Head Up Display, or HUD, the transparent screen that displays critical information in missions that air Force pilots perform.

Thanks to its green details, including the ring around the sapphire crystal, the four brackets that evoke the corners of the computer display, the hands in green and black and the rounded Arabic numerals, the watch is always perfectly readable. The piece is available on a black rubber strap and an ultra-resistant black synthetic fabric strap.

Utilitarian, elegant, masculine, the BR 03-92 HUD blends all of Bell & Ross’s features into a 21st century model and is available for pre-order in a limited edition of 999 pieces. The BR 03-92 HUD retails for 3,990 dollars.

www.bellross.com

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