SuperOcean Heritage 57 Rainbow is already Sold Out

YACHTING AND LIFESTYLE MAGAZINE

SuperOcean Heritage 57 Rainbow is already Sold Out

During an Instagram live show this week with Brian Duffy, CEO of The Watches of Switzerland Group, it was revealed that breitling brandís new batch of Superocean Heritage 57 Rainbow watches was sold just hours after its release.

Breitling SuperOcean Heritage 57 Rainbow

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The watch was limited to 250 pieces at a price of 4,520 dollars on a leather strap and 5,025 dollars on a steel bracelet. Most Rainbow watches feature myriad multicolored gems, but Breitlingís sports watch differs, including multicolored markers of hours and minutes, a quick one that proved a success.

Breitling CEO Georges Kern told Duffy: "The biggest surprise was the Rainbow. I like it, but itís so special that I wasnít sure it would be successful, instead we sold everything in a few hours."

In April last year, the company announced that it would no longer be showing its new product at Baselworld, the beleaguered watch fair in Basel, Switzerland. Instead, the brand opted for its own "summits" to reveal the products. This year, the summit took place digitally with Kern revealing the new products that included six references to the Superocean collection, a new line of Chronomat bracelet sports watches and new Navitimers for women.

www.breitling.com

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